Health sciences is a study that draws the interest of many students who see a future for them in the field. As much as it is enticing, it's also foreign and overwhleming to those still deciding for a potential career. PuMP operates as a non-profit focused on bringing transparency, experience, and equitable opportunity to the field of medicine for aspiring high-school students. My job was to lead the creative team to create visuals to help PuMP achieve it's goal while looking good.
Fulfill the role of the Co-Head of National PR by leading a team of 14 members responsible for producing branding material for social media, marketing campaigns, and online platforms.
To make every team member feel valued through creative work that challenges them to develop as a designer and produce work that is impactful for our audiences.
May 2020 - July 2021
☝️ Text transitions for brand marketing video on Instagram Reels
☝️ Led the team behind this video and worked on editing/animating the footage
☝️ This video was made to tease PuMP's largest annual event on all social platforms
☝️ Made to advertise PuMP's mentorship program to high-school students in Calgary, Alberta
☝️ Seamless Instagram countdown posts for the launch of a university preparation discord server